Vendbridge AG

Congratulations, your learning process is completed! This last blog article shows the potential of the Jobs-to-be-done method from the beginning till the end of an innovation process. Within this real-life example, you can see that giving up on an idea is not a bad thing, it’s progress in the right direction; the one without having biases! And when do you start using Jobs-to-be-done? 😉 #education #PainPoints #consulting #jtbd #Vendbridge

Now what? After reading the previous blog posts, you know how innovation starts, you know what it means to have bias, you can establish the hierarchy of Jobs-to-be-done, you understand what a Focus Jobs is and that it is stable over time. But now what? With all this knowledge, how do you get to the customer's pain points?   That's easy: read the second to last of the blog posts and find out what your customers are really struggling with. #metrics #PainPoints #consulting #jtbd #Vendbridge

We present you the holy grail to overcome change!   And yes, it really can be that simple, if you know how! Check out the newest blog post and get enlightened on how and why jobs are stable and therefore resistant to change.   #change #innovation #consulting #jtbd #Vendbridge

It all began with a Milkshake…?   Sometimes coincidence is what makes the good stuff and the discovery of the Jobs-to-be-done method is a very good example of it. You start at point A, certain to get to point B but suddenly, you are at point Y and you wonder how you even get there. Stop thinking about your solution for the problem and start listening and observing what your customer really uses your product for. #ClayChristensen #Innovation #consulting #jtbd #Vendbridge

The "jobs-to-be-done" method is useful for innovation, market research, development, and sales. It is a way to understand what task the customer wants a product to do. The way to use the method is to focus on the task the customer wants to accomplish rather than the features of the product. The goal is to make sure the product does what it claims to do, even if it may not be the best solution in every case. This method helps to avoid bias in the product development process.    #podcast #DeepDive #consulting #jtbd #Vendbridge